Wikipedia defines Digital Marketing as a component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It is basically a method to reach our potential customers to meet specific business objectives through digital channels or the Internet.
Let’s have a look at the importance of Digital Marketing in 2020 In 4 Concrete Points
1. Super High Reach On Digital Platforms
More than 4.5 billion people are using the internet at the start of 2020, while social media users have passed the 3.8 billion mark. Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by the middle of this year. Keeping these data in mind, we now know how to reach the maximum number of people globally.
There is no better and more comfortable way for the customers as well to know about a product or service with the ease of just a click. One of the most desirable pastimes of people in this modern time is to scroll through their social media accounts and knowing about the latest services and trending brands acts like the cherry on the top for both the customers as well as the businesses.
2.Personalized Targeting To Your Customer
One of the unique benefits offered by Digital Marketing is that while strategizing and planning methods to reach out to people to make them aware of the business via digital platforms, we can select the potential customers and target them in particular for quick and effective results.
This advantage of Digital marketing over all other components of Marketing increases the Convergence rate to a high extent. For example, what will a 25-year-old man do know about a sale going on in the cosmetic
business? It probably won’t be of interest to him and the pamphlet received would go in vain. However, if the same information is passed online via digital platforms targeting the females and selecting the age group in particular- the ROI would be extremely high when compared to offline modes like distributing pamphlets.
3.Less Time Needed To Reach Millions Of Customers
Time Is Opportunity Don’t You Wanna Utilize It?
Digital Marketing takes comparatively less time to show effective and efficient results by reaching out to potential customers. The reach-through Digital Marketing is extremely high, i.e. it allows us to reach a good number of potential customers in less time and convert them into actual customers by updating them with the latest up-gradation and benefits of becoming a user.
From a business point of view, one can almost double the results by spending the same amount of time, coming up with innovative strategies to engage the customers in their product or service.
4. Why Waste Money When Digital is Cheaper?
Data reveals that on an average price per piece of printing a pamphlet is $ 0.86 plus there is the added risk of whether the required information will reach the desired customers or not and whether it will be able to convert the reached people into potential customers. Digital
Marketing is a much easier and effective route in this case as well. Not only is it cost-effective, but through personalized targeting it also ensures that we reach the potential customers, serving them to their best interest.
There is also the added advantage of having the control to conduct Ads as per our choice, deciding the budget limit, and reaching the target audience by analyzing.
You can connect to our Digital Marketing Agency to know your digital affordable digital marketing budget.
5. Use Tracking Tools And Know-How Digital MArketing is worth your every penny
Ever wondered how much of your innovative efforts could actually reach the people and at what rate it benefitted your business? Digital Marketing makes you a skilled analyst by providing various Tracking Tools like Google Analytics, Search Console, etc. which gives you the insight to analyze the results and work on the portions which require maximum focus. These tracking tools give an instant result showing you the reach, engagement, and conversion rates and providing you with every possible information which can help your business to reach the desired milestones.
Concluding, Digital Marketing is an extremely important skill required in the current times to grow your business and tick off all the goals you have set for your business. In this digitally equipped world, it is necessary to meet the demands in the best way possible and with all the benefits mentioned Digital Marketing definitely tops the list.
After reading this blog if you made your mind to learn this skill then I will definitely recommend KDMI Online Digital Marketing Course, which is providing 100+ Video Tutorials Life Time Access with 3 Month Live Weekly Doubt Clarification Session
A first-year BBA student from St. Xaviers College Kolkata & Digital Marketing trainee at KDMI, I am learning to develop proper Marketing & Management to be the corporate world-ready.