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Best Digital Marketing Training Institute

Best Digital Marketing Course In Kolkata

Hybrid Training - Online & Offline Classroom Training

Why Digital Marketing?

KDMI DIGITAL MARKETING MASTER COURSE MODULE DETAILS

In this instructor-led Digital Marketing certification course, you will master the core concepts of Digital Marketing while working on various projects that will make you job-ready.

Level 1 : Marketing Concepts

World of Marketing

Basic concept of marketing.
What is Marketing?
What is Need?
What is Want?
What is Demand?
Difference between customer & consumer
4P’s of Marketing
4C’s of Marketing
What is a Brand & how to build your own brand?
SWOT Analysis

World of Digital Marketing

What is Digital Marketing & Why It Matters Today?
Digital vs. Traditional: Understanding the Shift
Exploring the Digital Marketing Ecosystem
(Key Channels: Search, Social, Email, Content, etc.)
Core Concepts: Funnels, Customer Journeys, Touchpoints
Setting Goals: What Does Success Look Like?

Knowing Your Customer Inside Out

Market Research Fundamentals: Finding Your Niche
Creating Detailed Buyer Personas (Tool:
Hubspot Persona Creator)
Understanding Customer Psychology & Behavior Online

Learn From Case Studies

Popular Text Based Case Studies
Video Case Studies & Resources To Learn More
Digital Ads Analysis

Social Media

Choosing the Right Platforms for Your Business (Facebook, Instagram, LinkedIn, Twitter, etc.)
Developing a Social Media Strategy: Goals & Content Pillars
What is Content Marketing & Its Role?
Introduction to Storytelling in Marketing
Developing a Content Strategy: Planning & Calendars
Using AI for Content Creation & Enhancement (Tools:
Gemini, Chat GPT)
Content Distribution & Promotion Basics – Platform Understanding
Social Media Management Tools (Tools: Buffer,
Hootsuite basics)
AI for Social Media: Content Ideas, Scheduling, Basic
Analytics (Tools: Buffer AI, Hootsuite OnlyWriter AI)
Social Listening Basics (Tool: BuzzSumo, Sprout Social,
Brand24 concepts)
Crafting Compelling Content: FB, Instagram LinkedIn

Facebook

Introduction to Facebook marketing
Understanding Facebook algorithm
Building Fb business page professionally
Page Settings & Hacks
Fb Page Publishing & Scheduling
Facebook Analytics Understanding

Instagram

Introduction to Instagram marketing
Understanding Instagram algorithm
How to grow on Instagram organically
How to create an effective Instagram business profile
How to create aesthetic & effective Instagram content
Understanding of Instagram insights & its key performance metrics
Scope of Influencer marketing on Instagram

LinkedIn

LinkedIn personal account – how to
create one
Tips & tricks on personal LinkedIn
account marketing
LinkedIn, a B2B social media platform
Creating a LinkedIn business page
Creating an appealing LinkedIn content
Scope of Influencer marketing on LinkedIn

YouTube Marketing

Introduction to YouTube marketing
Understanding YouTube algorithm
YouTube channel creation from scratch
How to Identify Your Niche • Discovering
content ideas
How to grow on YouTube organically
YouTube SEO – Hacks ( Detail will be
covered in SEO class)
YouTube Analytics & its key performance
metrics
Scope of Influencer marketing on YouTube

Level 3 : Graphics Design & Video Creation

Principles of Graphic Design & Color Theory

Introduce fundamental design principles
Covers the basic visual elements that designers work
Learning about the designing process and
different types of Design.
Explores the properties of color.
Understanding target audiences, conveying
meaning, and storytelling through design.

Canva Pro Tool & Photoshop Introduction

Basic introductions of Photoshop design tool.
Understanding the Canva Pro Tools features & its functions Understanding the different sections and
features.
An introduction to fundamental design
concepts relevant to using Canva effectively.
Advanced Canva Techniques.
Importance of using an specific text and elements.

Branding Video, Post & Identity Creation

Designing for different platforms and Purposes.
Portfolio creation for a professional use
Give an identity to a brand.
Understanding of different types of static post creation.

Shoot and Content Creation

Live training of holding a camera/phone for content shoot purpose
Understanding the landscape & Portrait
The magic of editing
Trends and future of reels
Understanding of engaging with your
audience

AI Tools Training

Introduction to Artificial Intelligence (AI) and the Specific Tool
Introduction of best AI tools
How to use Canva AI Tools
How to create an image, audio & video by using AI tool
How to instruct a prompt in AI tool to get a better result.

Level 4 : Meta Ads Deep Dive

Paid Advertising Fundamentals

Introduction to Facebook & Instagram Ads Manager
Campaign Objectives: Awareness, Consideration, Conversion Understanding of Different Campaign Creation
Audience Targeting Options (Demographics,
Interests, Behaviors)
Creating Your First Ad Campaigns (Visuals & Copy)
Understanding Facebook Pixel & Its Importance
Social Ads: Retargeting Strategies, Lookalike Audiences, Advanced Targeting, A/B Testing Ads

Level 5 : Website & SEO

Your Digital Home Base

Why Every Business Needs a Website
Website Essentials: Domains, Hosting, CMS Explained
Introduction to WordPress: Your First Website
Setup, Dashboard Navigation, Key Settings
Themes & Plugins: Customizing Your Site
Building Pages & Posts with Editors (e.g.,Elementor)
Landing Page Essentials: Design for
Conversion (Tool: Unbounce concepts)

Search Engine Optimization (SEO)

How Search Engines Work (Crawling, Indexing, Ranking)
Keyword Research: Understanding User Intent (Tools: Google Keyword Planner, SEMrush, Ahrefs
basics)
On-Page SEO: Optimizing Your Content & Website
Structure (Titles, Meta Descriptions, Headers,Content Quality)
Off-Page SEO: Building Authority with Backlinks
Technical SEO Basics: Site Speed, Mobile-Friendliness, Schema Markup (Tools: Google Search Console, Page Speed Insights)
Local SEO & Google Business Profile Optimization
Introduction to AI-Powered SEO Tools (Tools: Surfer SEO, NeuronWriter)

Advanced SEO & Content Techniques

Advanced Keyword Research & Competitor Analysis
Technical SEO Deep Dive: Site Audits,
Crawlability, Indexation (Tools: SEMrush Site Audit)
Link Building Strategies & Outreach
Content Audits & Repurposing
Voice Search Optimization
Video SEO (YouTube Optimization)

First Look at Analytics

Introduction to Google Analytics 4 (GA4):
Setting Up & Navigation
Understanding Key Metrics: Users, Sessions, Bounce Rate, Conversions
Tracking Website Traffic Sources
Introduction to Google Tag Manager (GTM):
What it is & Why it’s Used

GMB (Google My Business Page Creation)

Introduction to Google Business Profile: Setting Up & Navigation Local SEO Factors
Importance of reviews & Ratings
Local Listing on other sites.
Understanding Key Metrics: Users Traffic,
Calls, Navigations)

Level 6 : Google Ads

Paid Advertising Fundamentals

Introduction to Pay-Per-Click (PPC) & Google Ads
Understanding the Google Ads Auction &
Bidding Strategies
Setting up Your Google Ads Account
Search Campaigns: Keyword Research, Ad
Groups, Compelling Ad Copy
Introduction to Search Ads: Entire campaign
setup
Keyword Types (Broad, Phrase & Exact Match)
Negative Keywords and its use
Understanding Key Metrics (CTR, CPC,
Conversion Rate)

Paid Advertising (Display Ads)

Google Ads: Display Network Deep Dive.
Display Campaign Setup

Paid Advertising (Video Ads)

Introduction to Video Advertising (YouTube Ads).
Ad Optimization Techniques: Bidding
Adjustments, Ad Scheduling, AI in Ad
Optimization (Tools: Google Ads AI
features)

Level 7 : Email, Whatsapp & Influencer Marketing

Email Marketing Automation

Building & Segmenting Email Lists
Crafting Effective Email Campaigns
(Newsletters, Promotions, Nurturing)
Email Marketing Platforms (Tools: Mailchimp,
Sendinblue/Brevo)
Online Reputation Management (ORM) & PR Basics

WhatsApp Marketing

Building & Segmenting WhatsApp Lists
Crafting Effective WhatsApp Campaigns ( Offer Promotions &
Nurturing)
WhatsApp Marketing Platforms (Tools:
Mailchimp, Brevo, WANotifier )

Mobile, Video & Influencer Marketing

Mobile Marketing Strategies (SMS, In-
App)
Advanced Video Marketing: Strategy,
Production Basics, Promotion (Tools:
Premiere Pro basics, CapCut/Canva
Video)
Influencer Marketing: Finding, Vetting &
Collaborating with Influencers

Level 8 : Agency Skills & Career Launch

Agency & Freelancer Skills

Developing a Digital Marketing Strategy &
Plan
Client Communication & Reporting
Building Your Personal Brand & Portfolio

Capstone Project

Students develop and present a comprehensive digital marketing strategy for a real or hypothetical
business, integrating learnings from all
modules.

Career Preparation

Resume & Portfolio Building Workshop
Interview Skills & Mock Interviews
Understanding the Job Market & Roles
(SEO Specialist, PPC Manager, Social
Media Manager, etc.)
Networking Strategies

Tools To Master

What Roles Do Specialists Play.

Graphic Designer

Graphic Designer is a dynamic position which comprises of all the responsibility regarding. Creation, Editing & Execution regarding Graphic and Creativity.

SEO Executive

SEO Executive complies the area of operation consisting of aspects like SERP, On Page, Off Page and analyzing the data from GA and Console and forming strategies.

Digital Project coordinator

Digital Project Coordinator includes day to day communication with their clients and respective project coordinators and confirming the smooth execution of work flow

Social Media Executive

Social Media Executive is role which entitles, all the roles and responsibilities restricting to ideas, content and execution of social media operations.

Digital Marketing Executive

Digital Marketing Executive is an extensive job role which is a cumulative combination of monitoring and expertising every wing of Digital Marketing

Ads Expert

Ads Expert includes responsibilities resembling to campaign creation till execution and optimization of it. It also includes budget optimization of Ads as per platform.

Student Life At KDMI

Next Batch Start Dates

Hazra More Branch

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Video Testimonials

Hear Our Students Out

Hi! I'm a Social Media Marketing Executive and I joined KDMI because: i) KDMI offers you a Digital Marketing course which covers all the essentials you need to learn about the field. ii) The teachers are super friendly and you can attend the classes at your own preference - Offline or Online and even get access to the Institute's Pre Recorded Classes. iii) The course fee is minimal and you are eligible for Free Internships and Placement assistance. iv) Each student and their queries are dealt with care.

Shreya Santra

KDMI Student

I was searching for a course that would help me learn about the nitty-gritty of digital marketing and came across the KDMI website on Google. The institute is conveniently located at BK block, Salt Lake. I particularly enjoy the practical classes, be it website designing or graphic design or content design, where we get hands-on experience under the watchful guidance of our trainers. Would definitely recommend this course to those who are looking for a digital marketing course in Kolkata!

Kasturi Basu

KDMI Student

When I was thinking to make career in digital marketing, I searched lots of digital marketing institute in Kolkata and I was confused at that time to select right institute. After that I meet with KDMI (Kolkata Digital Marketing Institute) in Google. Fist I saw the google reviews about KDMI and then I talked to Mr. Zeeshan who is the owner of KDMI, and I was very satisfied at that time because of his practical approach. So, I joined KDMI to learn the Digital Marketing courses. Now 2 months running and I am very happy with my decision. I thought KDMI is the right place from where you will get proper knowledge, proper career guidance at an affordable fee.