Digital Marketing Certification Course

We have designed our Classroom Digital Marketing Course in such manner that you will get deep knowledge and practical learning of all the major digital marketing Modules so that just after completing the digital marketing course from KDMI you can use your newly acquired skill in your desired area of interest. (jobs, freelancing, Businesses)

 

Why Our Course is the best digital marketing course in Kolkata?

It’s a very new approach to training we have adopted to guarantee your learnings goals as we have categorized Digital marketing trainees into 3 Segments.

  • Students – ( Job & Freelancing Orientation Training Program)
  • Working Professional (Growth in job & Free Lancing Orientation Training Program)
  • Entrepreneurs (Business Growth Orientation Training Program)

 

Each of these Categories will study all the 12 Core- Digital marketing Course Modules but their Teaching Material and teaching Approach will be different.

Digital Marketing Course Major Modules

Course Topic Name Classroom Training/Days Practical Session Duration/Hour

BASIC CONCEPTS OF MARKETING

2

0

8

DIGITAL MARKETING FUNDAMENTALS

SEO

8

6

32

ON-PAGE SEO

OFF-PAGE SEO

LOCAL SEO

GOOGLE SEARCH CONSOLE

3

3

12

GOOGLE ANALYTICS

GOOGLE ADWORDS

4

6

16

SOCIAL MEDIA MARKETING (Facebook, Instagram, YouTube)

6

6

24

BLOGS & CONTENT WRITING

1

0

2

HOW TO EARN FROM DIGITAL MARKETING

 Total

24

21

94

Course Duration – 3 Months

Course Mode- Class Room (offline)

Batches Availability- Sat & Sunday

GOOGLE ADS TRAINING COURSE FEE – OFFER PACKAGES

Students

Regular Fee

30000/-

Call Now For 50% Discount

Offered Fee

15000/-

Professional

Regular Fee

40000/-

Call Now For 50% Discount

Offered Fee

20000/-

Business Owners

Regular Fee

50000/-

Call Now For 50% Discount

Offered Fee

25000/-

WHAT YOU WILL LEARN IN KDMI

KDMI DIGITAL MARKETING COURSE MODULE DETAIL

MODULE-1 BASIC CONCEPTS OF MARKETING

  1. What is marketing?
  2. 4P’s of Marketing
  3. 4 C’s of Marketing
  4. Difference between Customer & consumer
  5. SWOT Analysis
  6. Fundamental Of Marketing Strategies
  7. What is Brand?
  8. What is Branding?
MODULE-2 DIGITAL MARKETING FUNDAMENTALS 
  1. What is Digital Marketing?
  2. The benefit of Digital Marketing
  3. What is Digital Channel?
  4. What is Digital Marketing Mix?
  5. The 4 pillars of digital marketing
  6. How is digital marketing affecting a business?

MODULE-3 SEARCH ENGINE OPTIMIZATION [SEO] 

  1. What is SEO?
  2. Types of SEO?
  3. How SEO works?
  4. SEO Technical Terms
  5. How Google search the results?
  6. How to see Google rankings
  7. How to do Business audits
  8. How to do competitor research
  9. What is a keyword?
  10. How to do Keyword Research?

MODULE-4 ON-PAGE SEO 

  1. How to write Meta Title?
  2. How write Meta Description?
  3. How to write content?
  4. How to optimize Content?
  5. How to write Image Alt Tag?
  6. How to check Mobile Friendliness?
  7. What should be site loading speed?
  8. What is Internal Structure and Site Map?
  9. How to decide landing pages?
  10. Landing pages hacks

MODULE-5 OFF-PAGE SEO 

  1. Understanding the concept of Backlinks
  2. How to get effective backlinks?
  3. What is Social Bookmarking?
  4. What is Content submission?
  5. How to generate links from Quora?
  6. Blog Posting
  7. Social Media Sharing

MODULE-6 LOCAL SEO 

  1. what is Google Local listing
  2. How to do Google’s local listing
  3. How to optimize Google’s local listing
  4. How to optimize your website for local search
  5. Why local search is too much important for your business

MODULE-7 & 8 GOOGLE SEARCH CONSOLE & GOOGLE ANALYTICS

  1. What is Google Search Console?
  2. How to use Google Search Console it?
  3. What is Google Analytics?
  4. How to use Google Analytics?
  5. Why are these tools so much important?
  6. How to analyze your own website using Google Search console & analytics?
  7. How to optimize traffic by using these tools
  8. What are the major KPI you should look for your websites?

MODULE-9 GOOGLE ADWORDS 

  1. How do you see ads on Google?
  2. What is AdWords?
  3. Why Google changed AdWords as Google Ads?
  4. What are the types of ads?
  5. What is Search Ads?
  6. What is Display Networks Ads?
  7. How to create Video Ads for YouTube?
  8. What is Shopping Ads?
  9. What is Cost per Click?
  10. What is eCPC?
  11. What is CPA ?
  12. What is CPM?
  13. What is CPV?
  14. How to create all the ads?

MODULE-10 SOCIAL MEDIA MARKETING (Facebook, Instagram, YouTube)

  1. Why is Social Media Important?
  2. What is Social Media Marketing?
  3. Which social media is best for you?
  4. How to create brand awareness on social media?
  5. How to do Facebook Marketing?
  6. How to do Instagram Marketing?
  7. How to do LinkedIn Marketing?
  8. How to do Twitter Marketing?
  9. How to do of Google plus Marketing?
  10. Facebook Ads creation
  11. Instagram Ads creation

MODULE-11 BLOGS & CONTENT WRITING

  1. How to write blogs?
  2. How to optimize blogs
  3. How to earn from blogs?
  4. How to choose topics for blogs?

MODULE-12 HOW TO EARN FROM DIGITAL MARKETING 

  1. How to earn from SEO skill?
  2. How to earn from SMO skill?
  3. How to become a Freelancer?
  4. Best freelancing websites
  5. How to create YouTube videos?
  6. How to earn from YouTube videos?
  7. How to earn from mobile marketing?
  8. How to earn from blogging?
  9. How to earn from your business using digital marketing?

About the Kolkata Digital Marketing Trainer- KDMI Trainers are the industry experts as they have worked in the same domain and having excellent knowledge and skills in the digital marketing domain.

Doubt Clearing Sessions  – Kolkata Digital Marketing Institute believes that every student has its own learning pace so if in the classroom any digital marketing trainee didn’t understand any topics they will get the chance to clear their doubt in the doubt clearing sessions.

24/7 Wts app group access  - we believe in the community growth that’s why the idea of wts app group came where our Ex-Trainee and new trainees will join together to expand their digital marketing knowledge and get instant support for digital marketing doubts and concerns.

Digital Marketing Course Certification  – KDMI will award you with the course completion certificate.

You can also achieve 6 other certificates from digital marketing leaders

Google, Ad word, Facebook, Hub spot.

Digital Marketing jobs - Yes it is a Digital marketing course in Kolkata with placement assistance, we do help in a placement assistance to our digital marketing trainees.

 

Join today to become a master of digital marketing